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Tablet Wars: Exploring the Battle Between Surface and iPad

Introduction to the Tablet Market

Tablets have become an integral part of our daily lives, with their popularity continuing to grow rapidly. In this article, we will explore how the tablet market has evolved over the years, Apple’s contribution to the market’s growth, the major players in the tablet market, and the introduction of the Microsoft Surface Tablet.

Evolution of the Tablet Market

The tablet PC, also known as a tablet, is a mobile computing device with a touchscreen display, rechargeable battery, and processing circuitry. Tablets have been an innovation and revolutionary device since their inception.

They were first introduced in the early 2000s but remained relatively unknown until Apple introduced the iPad in 2010. The iPad’s release changed the game for tablets as its popularity soared.

Apple’s iPad quickly became the market leader, selling millions of units worldwide. The iPad has since gone through numerous updates, each time becoming more advanced and user-friendly, and has continued to hold a significant market share.

Apple’s Contribution to the Market

Apple’s iPad has played a massive role in shaping the tablet market. When the iPad was initially released, many were skeptical about its usability; however, it soon became a go-to device for the masses.

Apple’s creation quickly became the tablet that all other manufacturers wanted to replicate. Apple’s dominance in the tablet market caused a significant increase in the overall market’s growth.

In 2010 alone, the tablet market grew from a flatline to tens of millions sold worldwide. Apple’s influence is undeniable, with many other tablet manufacturers following in its footsteps.

Competition in the Tablet Market

Today, the tablet market is highly competitive, with major manufacturers such as Samsung, Amazon, and Microsoft all vying for dominance. These manufacturers strive to offer unique features and designs while also pricing their products competitively.

Samsung is a notable competitor in the tablet market, with various Android tablet models gaining significant market shares. Amazon’s approach is unique, as it focuses on offering a tablet with unbeatable value, providing excellent features, and a low price tag for its consumers.

Microsoft, on the other hand, put forward the Surface Tablet to establish a presence in the market.of Microsoft Surface Tablet

Microsoft Corporation launched its first tablet, the Surface, in 2012. The Surface was introduced to compete with Apple’s iPad, and Microsoft marketed its product as an excellent combination of software and hardware elements.

The Surface device has been produced in two main versions: the Windows RT Surface Tablet and the Windows 8 Surface Tablet. The Windows RT Surface Tablet is powered by an ARM-based processor designed for low-power devices, making it light and portable.

It also includes a touchscreen, a touch keyboard cover, and a kickstand for hands-free use. The Windows 8 Surface Tablet, on the other hand, comes equipped with mobile processors.

Its features include a stylus for use with design and drawing applications, making it a seamless device for creatives on the go. The Surface’s full specifications, along with advanced processing power, make it a powerful device for multitasking and productivity.

Microsoft’s emphasis on both software and hardware features is evident in this device. The tablets allows users to download apps and software from the Windows Store, including popular apps like Skype and gaming applications, and enjoy using the features of the tablet while utilizing its raw processing power.

Kinect functionality is also available on some models of the surface tablet.


In conclusion, the market for tablets has rapidly evolved over the years, and it continues to grow and expand. Apple’s introduction of the iPad revolutionized the market and paved the way for several competitors.

Microsoft’s Surface Tablet was launched to compete with Apple, and it brings a unique approach of combining both software and hardware elements to make a standout device. With the introduction of several tablets offering different features and functionalities, it looks like the tablet market’s dominance is here to stay for the foreseeable future.

Apple New iPad (iPad 3) Review

In 2012, Apple Inc launched its third-generation iPad, also known as the iPad 3. This new iPad was designed to replace the iPad 2 and featured significant upgrades in several areas, including the display, battery life, and processing power.

In this article, we will review some of the features of the new iPad, including its physical features, performance, battery life, and pricing.of New iPad

One of the standout features of the new iPad is the introduction of the HD IPS retina display. The retina display was introduced with the iPhone 4, but it was only a matter of time before Apple brought it to its tablet line.

The iPad 3 boasts a 9.7-inch, 2048×1536-pixel display, with a pixel density of 264 pixels per inch. This means that the display is incredibly sharp and displays content with great detail, making it an excellent device for watching movies, browsing the internet, and reading.

Features of New iPad

The new iPad comes equipped with an A5X chipset, iOS 5.1, and a built-in iSight camera. The A5X chipset is an improvement over the A5 chipset found in the iPad 2, providing a faster and more responsive experience.

Its iSight camera is a 5-megapixel camera that allows users to take decent quality photos and record videos. Furthermore, the new iPad comes with Siri, Apple’s virtual assistant, pre-installed.

Siri allows users to use voice commands to carry out various tasks, making it easy and intuitive to use. Connectivity-wise, the iPad 3 comes with the option of 4G LTE connectivity and Wi-Fi. The 4G LTE connectivity speeds are fast, making it easy for users to browse the internet and use data-intensive applications with ease.

The iPad 3 is also compatible with HSPA+ and DC-HSDPA, which makes it convenient for users who do not have 4G LTE coverage in their area. Physical

Features of New iPad

The new iPad is 9.4mm in thickness and weighs 1.4 pounds, making it relatively lightweight and easy to hold.

The new iPad comes in either black or white, which allows users to choose the color that best suits their personality.

Battery Life of New iPad

One of the standout features of the new iPad is its battery life. The battery on the new iPad can last up to 10 hours on normal usage and up to 9 hours on 3G/4G usage, making it an excellent device for use on long trips or commutes.

Pricing of New iPad

The pricing of the new iPad depends on various factors such as storage capacity, 4G version, and color preferences. The pricing starts at $499 for the 16GB Wi-Fi-only version and goes up to $829 for the 64GB Wi-Fi plus Cellular version.

Brief Comparison between Microsoft Surface Tablet and Apple New iPad

Processor and Operating System

The Surface Tablet comes equipped with ARM processors, while the iPad 3 comes equipped with an A5X chipset. The Surface Tablet runs on Windows RT and Windows 8, while the iPad 3 runs on iOS.

Connectivity and Camera

The Surface Tablet comes with the option of 4G LTE connectivity and Wi-Fi. However, it does not have any inbuilt network connectivity; therefore, users have to buy an additional accessory to use the tablet on the go. It also comes with a 5-megapixel rear-facing camera and a 720p front-facing camera.

On the other hand, the iPad 3 comes with the option of 4G LTE connectivity, Wi-Fi, and HSPA+. It also comes equipped with a 5-megapixel rear-facing camera and a VGA front-facing camera.

Therefore, the iPad 3 is more connectivity-enabled compared to the Surface Tablet.

Size and Screen Features

The Surface Tablet comes equipped with a 10.6-inch touchscreen display, with an aspect ratio of 16:9, while the iPad 3 comes with a 9.7-inch touchscreen display and an aspect ratio of 4:3. The iPad 3 has a higher resolution, 2048×1536 pixels, compared to Surface Tablet’s 1366×768 pixels.

Usability Aspect

The Surface Tablet is designed more for productivity, offering users various options, such as the Surface Pen and the Type Cover. On the other hand, the iPad 3 is designed more for consumption, allowing users to stream video and browse the internet.


Apple’s new iPad 3 was a significant upgrade from the iPad 2, offering users a faster and more responsive experience, a sharper display, and an improved camera. However, compared to the Microsoft Surface Tablet, the iPad 3 is more suited for consumption, while the Surface Tablet is more suited for productivity.

Ultimately, users have to weigh their needs, as both devices provide unique features and functionalities.


As we have seen, the tablet market has grown significantly over the years, with major manufacturers like Apple and Microsoft vying for dominance. Both Apple’s new iPad and Microsoft’s Surface Tablet offer unique features that make them stand out in the tablet market.

Difficulty in Differentiation between Surface Tablet and New iPad

One of the main challenges facing the Surface Tablet and the new iPad is market segmentation. Both devices provide similar features, making it challenging for users to decide which device to go for.

Manufacturers have tried various tactics, such as price differentiation and product upgrades, to set their devices apart. Microsoft’s Claim of Productivity and Conformability for Surface Tablet

Microsoft’s Surface Tablet has been marketed as a device that is not only user-friendly but also productive and conformable.

The Surface Tablet’s features, such as the Surface Pen and Type Cover, are designed to make consumers more productive while using the device. The Surface Tablet is well-suited for professionals who need to edit documents, make notes, and create content while on the go.

The Surface Tablet’s design is also made with the “conformability” factor in mind. Users can prop up the device easily with the built-in kickstand and reduce the stress on their wrists.

The tablet’s dimensions and weight distribution have also been optimized to make it easy to hold for long periods.

Need to Experience and Decide in Open Market

Despite marketing strategies, the best way to decide between the Surface Tablet and the new iPad is through market experience. Consumers can test both devices to determine which one suits their needs better.

Consumers should identify their preferences by evaluating the various features the devices offer, such as display, performance, battery life, and connectivity.

Final Thoughts

The Surface Tablet and the new iPad bring unique features and functionalities to the tablet market. Whether users want a device for consumption or productivity, they can find a device that suits their needs.

As technology advances, we can expect more competition and innovation in the tablet market, ultimately leading to improved user experiences. In conclusion, the tablet market has experienced significant growth, with Apple’s iPad and Microsoft’s Surface Tablet emerging as major players.

The new iPad offered a superior display, improved performance, and advanced camera features, while the Surface Tablet focused on productivity and conformability. Differentiating between the two devices can be challenging, and users must consider their individual needs and preferences.

The importance of market experience cannot be overstated, as it allows consumers to make informed decisions based on their firsthand experience with the devices. As the tablet market continues to evolve, competition will drive further innovation, resulting in improved user experiences and exciting advancements in the future.

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