Understand Difference

Unpacking the Battle: Amazon vs Shopify in the E-commerce World

Introduction to Amazon and Shopify

When it comes to e-commerce, Amazon and Shopify are two of the biggest names in the game. It’s no secret that these two companies have been battling it out for the top spot in the e-commerce world for years now.

Amazon, the behemoth of the industry, has been around since 1994 and has transformed from a humble online bookstore into a technology giant. Meanwhile, Shopify, founded in 2006, is a newcomer that has quickly gained popularity as an online platform for small businesses to sell their products.

In this article, we’ll dive into the economic battle between Amazon and Shopify and the importance of understanding the differences between the two stores.


Amazons Background and Focus Areas

Amazon is the world’s largest online marketplace, with a market capitalization of over $1.7 trillion. The company started as an online bookstore in 1994, founded by Jeff Bezos.

However, it soon expanded rapidly into other areas such as electronics, clothing, and household goods. Nowadays, Amazon has its fingers in a lot of pies, including music, movies, TV shows, and cloud computing services.

Amazons Position as a Technology Giant

Amazon is one of the world’s biggest technology companies, known for its cloud services, as well as its virtual assistant, Alexa. The company has also experimented with drone delivery and cashier-less stores, making use of cutting-edge technology to streamline its operations further.

Amazons Market and Subsidiaries

Amazon has a massive global market presence, with over 300 million registered users across 185 countries. In addition, the e-commerce giant has many subsidiaries, such as Amazon Web Services, Amazon Prime Video, and Twitch.


Shopifys Background and Focus Areas

Shopify has become increasingly popular in recent years as a go-to platform for small businesses seeking to sell online. Started in 2006, its founders – Tobias Ltke, Scott Lake, and Daniel Weinand – noted a gap in the market for an easy-to-use e-commerce platform for small businesses.

Shopify’s focus areas have always been simplicity, customization, and low startup costs.

Shopifys Position in the Market

Although not as sizable as Amazon, Shopify still generates significant revenue. As of 2019, Shopify had over a million active users, with sales hitting $218 billion since its launch.

What makes Shopify different from Amazon is its focus solely on e-commerce stores. The platform caters to small- and medium-sized businesses looking to start their e-commerce businesses.

Amazon vs. Shopify: Which One Should You Choose?

When it comes to choosing between Amazon and Shopify, some factors to consider include:

– The nature of your business

Amazon is an excellent choice for businesses that have a wide range of products they want to sell. Shopify is an excellent option for businesses that want to sell a select range of products and build a brand identity.

– Pricing

Amazon charges a referral fee and a variable percentage fee, making it more suitable for businesses with high volume sales. Shopify, on the other hand, requires a monthly subscription, storefront sales commissions, and various optional add-ons.

– Target audience

Amazon is better suited for businesses that cater to a mass market. Shopify is best for businesses targeting a specific niche market.


In summary, Amazon and Shopify are two significant players in the e-commerce industry. Whether you choose one or the other depends on the nature of your business.

As always, it’s essential to do your research to ensure that you’re making the most informed decision for your business.


Shopifys Background and Services Offered

Shopify is an e-commerce platform that has gained significant popularity over the years, particularly among start-ups and small businesses. Tobias Ltke, Scott Lake, and Daniel Weinand established the company in 2004.

Shopify is an all-in-one solution that enables business owners to begin a drop-shipping company or start selling their products online. It offers a wide range of features, including various customer engagement tools, Shopify Payments, and customizable website themes.

Business owners can also use Shopify’s built-in marketing tools like SEO, social media, and email campaigns, as well as various add-ons from the Shopify App Store.

Dispute Over Number of Shopify Merchants

The number of merchants on Shopifys platform has been the subject of considerable debate over the years. In 2017, Shopify boasted about having over 500,000 merchants, while Amazon had 2.5 million sellers.

However, an internal investigation conducted by Citron Research in 2020 claimed that only a fraction of the merchants were actively running a business. This report caused a significant controversy, leading to a plunge in Shopify’s stock prices.

Shopify responded with several internal investigations of their own, with results showing that Citron’s claims were baseless. The actual number of active merchants on the platform is still debated with some estimates stating that Shopify has over a million active customers.

Shopifys Subsidiaries

Shopify has several subsidiaries, some of which have contributed significantly to its growth. Among these subsidiaries is ReCharge, launched in 2014 and currently operating as a standalone platform.

It enables customers to subscribe to monthly product deliveries, generating an excellent source of predictable recurring revenue for Shopify merchants. In addition, Shopify has launched Shopify Capital, a lending platform that provides financing to business owners.

Shopify Capital offers flexible repayment options and useful tools to assist business owners in attaining their financial objectives. Another subsidiary is Shop, which is a mobile app that enables users to follow their favorite brands and receive updates on new products and sales.

Similarities between Amazon and Shopify

Shared Founder Vision

Amazon and Shopify’s commonality stems from their founders’ vision to revolutionize the e-commerce sector. Jeff Bezos started Amazon as an online bookstore with the aim of becoming the worlds most customer-centric company.

Tobias Ltke, Scott Lake, and Daniel Weinand shared a vision to create an easy-to-use e-commerce platform that catered to small businesses.

Focus on Great Customer Experience

Both companies have focused on providing excellent customer service over the years. Amazon is known for offering a wide variety of products, hassle-free deliveries, and exceptional customer service.

Shopify, on the other hand, has a user-friendly platform, customizable website themes, and a support system that makes it easy for businesses to get assistance when needed. Improvements to Search, Navigation, and Ordering

Amazon and Shopify also continuously improve their search, navigation, and ordering systems, ensuring that the customer can find the products they need quickly and efficiently.

Amazon’s advanced search algorithm takes into account the customers search history, making it easy for them to find the desired products. Shopify offers various customer engagement tools like chatbots, email campaigns, and targeted marketing, making it easy to build a loyal customer base.


Both Amazon and Shopify revolutionized the e-commerce sector in their unique ways. Amazon came in as a giant with a vast marketplace and a focus on advanced technology.

Shopify came in as an easy-to-use platform designed for small businesses. Each company has unique features and services that make them stand out in the industry.

By offering excellent customer service and continuously improving their features, they have both achieved great success.

Differences between Amazon and Shopify

Although Amazon and Shopify both operate in the e-commerce industry, they differ in several aspects, including their founding date and founders, headquarters location, products and services offered, revenue and market differences, as well as the number of employees.

Founding Date and Founders

Amazon was founded in 1994 by Jeff Bezos, who started the company as an online bookstore. Jeff Bezos remains the CEO and has been instrumental in the growth of the company, from its modest beginnings as an online bookstore to the world’s largest e-commerce store, with several subsidiaries and a market capitalization of over $1.7 trillion.

Shopify, on the other hand, was founded in 2004 by Tobias Ltke, Scott Lake, and Daniel Weinand. They established the company after struggling to find an e-commerce platform that best suited their needs as online store owners.

They decided to create an easy-to-use platform that enabled small businesses to sell their products online. Shopify has, since then, grown to become one of the biggest e-commerce platforms worldwide.

Headquarters Location

Amazon has its headquarters in Seattle, Washington, in the United States of America. Jeff Bezos selected Seattle for Amazon’s headquarters because of its proximity to established publishers and distribution centers.

Today, Amazon has more than 800,000 employees globally, with additional office headquarters in New York, Washington DC, and Austin. Shopify, on the other hand, has its headquarters in Ottawa, Canada.

The founders of Shopify chose Ottawa because it was close to their previous enterprise software company and had a budding tech industry. As of 2021, Shopify has over 7,000 employees worldwide.

Products and Services Offered

Amazon offers a wide range of products and services, including books, electronics, clothing, household goods, movies, TV shows, music, cloud computing, and many more. In addition, Amazon has subsidiaries such as Amazon Web Services, Amazon Prime Video, and Twitch.

Shopify, on the other hand, focuses solely on providing an e-commerce platform for small businesses to sell their products online. Shopify offers an all-in-one solution for online merchants, including a website builder, various customer engagement tools, Shopify Payments, customizable website themes, and a built-in marketing toolkit.

Revenue and Market Differences

Amazon is one of the biggest e-commerce stores globally, with 300 million registered users across 185 countries. It’s worth over $1.7 trillion and generates a yearly revenue of over $386 billion.

In addition, Amazon has dominated the online retail market share globally, accounting for over 45% of US e-commerce sales. Shopify, on the other hand, is growing rapidly, generating over $3 billion in revenue as of 2020.

Its market share, however, is still significantly smaller than Amazon, with Shopify accounting for approximately 5% of the US e-commerce market.

Number of Employees

With over 800,000 employees worldwide, Amazon is one of the biggest employers globally, with additional office headquarters in New York, Washington DC, and Austin. Shopify has over 7,000 employees, with offices and employees located in Toronto, Vancouver, Montreal, Waterloo, San Francisco, Berlin, London, and various other locations worldwide.


Amazon and Shopify may both operate in the e-commerce industry, but the differences between the two cannot be overstated. Their contrasting founding dates, headquarters location, products and services offered, revenue and market share, and number of employees are all evidence of this.

Notwithstanding, both companies have had a significant impact on the industry and continue to revolutionize e-commerce in their unique ways. In conclusion, the economic battle between Amazon and Shopify showcases the dynamic landscape of the e-commerce industry.

While Amazon has established itself as a technology giant with a diverse range of products and services, Shopify has carved out a niche by providing an easy-to-use platform for small businesses. The differences between the two, including their founding dates, headquarters, offerings, revenue, and employees, highlight the unique approaches they take to dominate the market.

As entrepreneurs and business owners, it is essential to understand these differences to make informed decisions on which platform best suits our needs. By staying informed and leveraging the strengths of each platform, we can create successful e-commerce ventures that cater to our target audience and thrive in this competitive landscape.

Remember, whether you choose Amazon or Shopify, innovative thinking, customer-centricity, and a relentless pursuit of excellence will be the keys to success.

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